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Direct Sales of Cosmetics and Toiletries is Increasing

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By: TOM BRANNA

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According to a new study by Kline & Company, global sales of cosmetics and toiletries through the direct sales channel rose to $15.4 billion in 2004, up 8% from $14.3 billion in 2003. The study, Global Cosmetics and Toiletries, reveals that direct sales represent about 10% of the $150 billion world market for cosmetics and toiletries. This hard-to-track channel is a key sales venue for developing countries. Channel growth outpaced growth of the global cosmetics and toiletries market as a w...

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